How to Spot Fake Online Reviews and What You Need to Do

23 July 2021

Many consumers think that they often read fake reviews online concerning popular products and services. However, they report having difficulty determining whether these reviews are really fake. Although it may not be possible to know for certain that a questionable review is fake, there are ways to filter out these suspicious reviews from the real, “truthful” ones.

Methods for Identifying Fake Product and Service Reviews

Simple methods for identifying fake product and service reviews include the following:

  • Overuse of I, Me and Verbs. It is generally known that people who want to deceive others use more verbs, while truthful people use more nouns. When people post fake product reviews online, they often use personal pronouns (I and me) to make themselves seem more believable.
  • Watch for Scene-Setting Reviews. Deceiving reviewers often use words that describe a store, hotel or restaurant. They try to set the scene to make readers believe that they were at the location that they are discussing. They may also mention that friends or other family members were with them at the time.
  • Be Wary of Generic Names and Lack of Profile Photos. When you see reviews are written by “Jane Doe” or “John Smith,” it is fair to be suspicious that they are fake reviews. This type of false reviewer also fails to post a profile photo and gives no other identifying information or hints of true identity.
  • Look for Spikes in Similar Questionable Reviews. If you notice a sudden spike in the number of suspicious reviews at times other than company product launches or holiday seasons, they may very well be false. Deceiving reviewers often go on faux-reviewing larks, producing large volumes of fake reviews at a time. These reviews often are very much the same in language and style.
  • Check Multiple Reviews for Phrase Repetition. Many deceptive reviewers use the same phrases over and over when they write fake reviews. As you skim through product reviews, you will soon begin to spot these phrases. This word repetition makes it easier to spot reviews that are not authentic.
  • Look for Misspellings and Poor Grammar. When a reviewer uses poor grammar and constantly misspells words, you can suspect that the review is false. Some fake reviews are produced by low-grade content writing producers who never bother to check content spelling or grammar usage.

By contacting the experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you can obtain excellent professional advice concerning identifying fake reviews and what to do about them. Some experts suggest that you try contacting the questionable reviewer online, if possible.

In most cases, however, the false reviewer will not answer you. You can also point these suspicious reviews out to the company whose products and services are involved so that they will be aware of this issue.

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