How Negative Google Reviews Lose Sales29 November 2019
“You can’t please everyone.” This is a quote that is very familiar to everyone and it need not be explained anymore. After all, the meaning is already quite obvious and if no one is perfect, then there is no such thing as a perfect business either. But how does imperfection and bad reviews really affect a business?
By the mere mention of the word Google, a lot of things already come to mind, but the most obvious for everyone is that it is a powerful search engine tool. Additionally, Google is also the fastest growing platform in terms of local reviews for businesses. A business can be highly searchable, and positive Google reviews can help build it up, but when negative Google reviews come up within the search results, this becomes another story.
While some business owners see these reviews as just another press release, others may see them as a way to improve further, and sensible business owners will see them as income losses. Business owners face numerous challenges when dealing with negative Google reviews. Even though anonymous Google reviews is now a thing of the past, and Google has now implemented stricter rules to prevent spam – Still, the psyche of these negative reviews create an impact to legitimate customers. In short, star ratings matter a lot for a business to survive.
Do Negative Google Reviews Affect Local SEO Ranking?
Based on research and article published in Search Engine Land, Google reviews can create a tremendous impact to SEO ranking. Businesses that lost reviews took a few days for their ranking to drop. In conclusion, companies with multiple negative reviews will have lesser ranking on Google search results, making it almost impossible for customers to even see the business.So, if a business loses its rank and visibility, lesser potential leads will be able to see it. This would also mean lower returns on investment for business owners.
The Power of the Word of Mouth
Word of mouth is a powerful tool for business owners, and this is one reason why a business must always manage its reputation to its customers. Ultimately, many people will always trust other people’s opinions and reviews more than they will trust the business itself. This is a valuable marketing tool in its natural sense because people who are searching online and serious about buying products or hiring for services will always read reviews first and will even ask for referrals.
Local businesses are the ones that get exposed to a lot of reviews and heavy competition, especially those that cater directly to customers. Specifically, Google reviews appear on map listings so the impact will be on the “local pack” businesses.
The Final Impact of Negative Google Reviews
A business impression can be built based on reviews alone, and this is why many digital strategists and marketers ask happy and satisfied customers to post their reviews online. By all means, reviews also increase understanding of a brand and business perception. Many people especially those who are searching to invest in highly valuable and expensive products or even services, will always read individual reviews, not just overall star ratings.
Based on actual Bright Local research, at least 86% of customers read reviews for local businesses. These statistics alone, including the effects on low SEO ranking, negative Google reviews can impact heavily on sales and businesses will definitely incur losses. New customers will not waste their time and money on a business with multiple negative reviews. Likewise, past customers who made the bad reviews will not be repeat customers, and will also have more tendency to spread the bad experience they had by word of mouth. It is always a wise move for businesses, especially those in the local pack to keep in mind that giving the best customer service experience is just as important as having high quality products and putting mark-ups on their prices.
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