Why Online Reputation Plays a Vital Role in Sales and ROI

28 September 2020

If you take the time to observe society and everything it upholds, you will notice that most of the necessities and luxuries are accessible online. As a result, businesses followed suit. For instance, industries created their own websites to be able to be listed in several online directories. However, an interactive and efficient online presence through websites and social media accounts would not suffice if you want to keep it going for a long time. One key element in ensuring that you are in it for the long haul is through online reputation. Most businesses deem online reputation as a […]

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The Social Media Marketer’s Technical Guide for Online Reputation Management

16 September 2020

Online reputation management (ORM) determines and influences the perception of your business in accordance to its online presence. ORM is not only about managing content in search engines, though. It’s also about managing negative business reviews and encouraging happy clients to contribute more positive feedback (Somal, 2018)[1]. In order to maximise the benefits of a good online reputation management, below is the social media marketer’s technical guide for online reputation management. Digital Marketing Channels In order to fully understand the process of ORM, one must understand the channels that receive the most traction. A study conducted by BrightLocal concluded that, […]

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How Negative Google Reviews Lose Sales

29 November 2019

“You can’t please everyone.” This is a quote that is very familiar to everyone and it need not be explained anymore. After all, the meaning is already quite obvious and if no one is perfect, then there is no such thing as a perfect business either. But how does imperfection and bad reviews really affect a business? By the mere mention of the word Google, a lot of things already come to mind, but the most obvious for everyone is that it is a powerful search engine tool. Additionally, Google is also the fastest growing platform in terms of local […]

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Why Online Reputation Management is Important

22 November 2019

Before we discuss the importance of Online Reputation Management or ORM, let us first define what it is really all about. Keep in mind that character is what your business is all about, but reputation is the perception of others and how they see your business as a whole. What is Online Reputation Management? Online Reputation Management or ORM, sometimes referred to as Reputation Management or Rep Management in business is defined as how customers’ perception of a brand or service is shaped. This may also apply to any individual’s reputation as well; however, at this point we will simply […]

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How Glassdoor Reviews Affect Recruitment

15 November 2019

“Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.” – Tony Hsieh, CEO of Zappos – from the Book:Delivering Happiness Regrets always happen in the end, and it’s always easy to blame others and circumstances. But then again, when you come to think of it, if you’re ajobseeker or anemployer searching for new employees, how can you avoid having work-related regrets and failures? Being jobless and being shorthanded on manpower, are […]

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