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Online Reputation and Its Importance to E-Commerce Websites

13 September 2021

A vast amount of any e-commerce company’s success is based on the company’s reputation. Your customers must have some level of trust in you, your brand and your products or services each time that they buy from you. If your products and services are excellent and you deliver them promptly, your customers will develop a greater degree of trust in you and your company. E-Commerce and Your Company Reputation A large majority of consumers report that online reviews of companies’ products and services have a major influence on their purchasing decisions. Unfortunately for online business owners, negative reviews can only […]

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Understanding the Reasons Why Some Google Reviews Get Deleted

20 August 2021

Have you been elated to learn that a client gave your business a 5-star rating on your Google My Business page only to be twice as disappointed to discover that this shiny review disappeared a few days later? This has happened to many online business owners, leaving them feeling somewhat puzzled and deflated. There are several reasons why some Google reviews are deleted, such as the following: A URL Appears in the Review. If a URL appears in a review, it is probably spam, which will tag the review for removal. Some of your well-satisfied clients or customers may want […]

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How Positive Reviews Can Impact Your Brand Authority and SEO 

09 August 2021

Positive reviews can have a strong impact on your brand authority and SEO. Today, from 82 to 84 percent of consumers search for reviews of local companies before doing business with them. These percentages are based directly on the habits of consumers aged 18 to 54 since they are the most extensive and powerful group and force affecting e-commerce today. Reviews are a major element of the customer’s experience. While positive reviews have strong effects on the purchasing decisions and habits of consumers, they also have a significant impact on the sales rates and success of companies. Most consumers read […]

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How to Spot Fake Online Reviews and What You Need to Do

23 July 2021

Many consumers think that they often read fake reviews online concerning popular products and services. However, they report having difficulty determining whether these reviews are really fake. Although it may not be possible to know for certain that a questionable review is fake, there are ways to filter out these suspicious reviews from the real, “truthful” ones. Methods for Identifying Fake Product and Service Reviews Simple methods for identifying fake product and service reviews include the following: Overuse of I, Me and Verbs. It is generally known that people who want to deceive others use more verbs, while truthful people […]

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5 Ways to Encourage Positive Social Media Reviews

12 July 2021

Positive social media reviews are very important to the continued growth and development of your business today. Without a strong, reliable and favourable image on LinkedIn, Facebook, Twitter and other influential social media sites, your company may experience a lag in building a strong customer base and gaining more sales conversions. The quality of reviews on social media platforms concerning your brand, products and services can also affect your online business image and persona. It can lower your company’s visibility, credibility and degrees of success. In addition, any negative reviews may result in a better reputation and increased levels of […]

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