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How to Spot Fake Online Reviews and What You Need to Do

23 July 2021

Many consumers think that they often read fake reviews online concerning popular products and services. However, they report having difficulty determining whether these reviews are really fake. Although it may not be possible to know for certain that a questionable review is fake, there are ways to filter out these suspicious reviews from the real, “truthful” ones. Methods for Identifying Fake Product and Service Reviews Simple methods for identifying fake product and service reviews include the following: Overuse of I, Me and Verbs. It is generally known that people who want to deceive others use more verbs, while truthful people […]

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5 Ways to Encourage Positive Social Media Reviews

12 July 2021

Positive social media reviews are very important to the continued growth and development of your business today. Without a strong, reliable and favourable image on LinkedIn, Facebook, Twitter and other influential social media sites, your company may experience a lag in building a strong customer base and gaining more sales conversions. The quality of reviews on social media platforms concerning your brand, products and services can also affect your online business image and persona. It can lower your company’s visibility, credibility and degrees of success. In addition, any negative reviews may result in a better reputation and increased levels of […]

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The Impact of Consumer Reviews on Buying Decisions

05 July 2021

Online consumer reviews can have a strong impact on shoppers’ buying decisions today. The majority of consumers who shop online read and pay attention to a company’s product and service reviews posted by past or current customers. Many shoppers read these reviews before considering purchasing items from an online merchant. Before signing up for services from home product repair services, local gardeners or house cleaners, they often check the reviews posted by consumers who have already used these services. These reviews serve as referrals from consumers who have previous experience with merchants or service providers and are “in the know” […]

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What Makes Online Reputation Management a Worthy Investment? 

07 June 2021

Professional reputation management is an essential protective service that is necessary for continued business success today. Both online and off, your company’s professional standing must be of high calibre. You want all aspects of your business to be regarded in high esteem. In both B2B and B2C business involvements and transactions, your company name and brand must be protected from hackers, scammers, thieves and malware experts. Policies and practices of Online Reputation Management that make using this fine service a worthy business investment include the following: Full Understanding of Your Company. The safety and security management team of Online Reputation […]

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How Negative Employee Reviews on Glassdoor Can Affect Your Brand and Business Image

26 May 2021

Glassdoor is a major online job and employee seeking a source for companies and workers of all types today. Countless numbers of employers and employees use the Glassdoor website or app to locate new hires or employment opportunities. If you post a job opening at your company on Glassdoor and it elicits a negative review from one or more of your former employees, this unfavourable comment may have adverse effects on both your company brand and business image. Negative Employee Reviews on Glassdoor Can Affect Your Company Brand and Image Unfavourable reviews of your company on Glassdoor that were posted […]

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