Many consumers think that they often read fake reviews online concerning popular products and services. However, they report having difficulty determining whether these reviews are really fake. Although it may not be possible to know for certain that a questionable review is fake, there are ways to filter out these suspicious reviews from the real, “truthful” ones.

Methods for Identifying Fake Product and Service Reviews

Simple methods for identifying fake product and service reviews include the following:

By contacting the experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you can obtain excellent professional advice concerning identifying fake reviews and what to do about them. Some experts suggest that you try contacting the questionable reviewer online, if possible.

In most cases, however, the false reviewer will not answer you. You can also point these suspicious reviews out to the company whose products and services are involved so that they will be aware of this issue.

Positive social media reviews are very important to the continued growth and development of your business today. Without a strong, reliable and favourable image on LinkedIn, Facebook, Twitter and other influential social media sites, your company may experience a lag in building a strong customer base and gaining more sales conversions.

The quality of reviews on social media platforms concerning your brand, products and services can also affect your online business image and persona. It can lower your company’s visibility, credibility and degrees of success. In addition, any negative reviews may result in a better reputation and increased levels of business for your major competitors.

Five Ways to Encourage Positive Social Media Reviews

Five effective ways of encouraging positive social media reviews for your business and brand include the following:

Respond to Your Business Posting Comments. Make it a habit to always respond to comments that you receive concerning your business posts on social media websites. Even disgruntled or sceptical readers of your posts have the potential to become new customers. By answering their comments courteously, promptly and thoroughly, you may convert quite a few of your detractors into new buyers and loyal customers.

Answer Questions and Engage with Your Audience. When you answer reader questions on social media sites, engage with your audience. Open a dialogue with them and determine their product buying preferences and needs. When you respond to even casual comments on your posts, readers will be pleased and inclined to follow your future posts. Their future reviews will most likely be positive ones.

Provide Excellent Customer Service with Timely Responses. When your company website provides top-rated customer service with timely responses to inquiries, comments and complaints, you will notice a difference in your social media reviews. Even casual buyers of your products and services will be impressed when their problems or issues with your brand are addressed quickly and directly.

Never Post Negative Statements about Your Competitors. Make it a strict rule to never post negative statements about your competitors on social media sites. If you post unfavourable statements about your leading business competition, these comments will most likely bring you more negative future reviews. When your attitude is positive, it will often be reflected in the attitudes and comments of your social media audience and reviewers.

Heed All Customer Complaints. Never ignore a customer complaint. You should reply to even the most mundane of negative comments concerning your brand. Remember that these unfavourable comments are not personal attacks on you or your staff members. These negative reviews are great opportunities to engage a disgruntled individual or other company employees. It should be your goal to turn every negative comment and review into positive responses that build new trust and promote your brand’s sales numbers.

When you consult our professional team at Online Reputation Management, you will receive expert advice concerning gaining more positive social media reviews for your company and brand. Our experienced professionals will work with you to address all negative comments, reviews and complaints concerning your brand and products promptly, directly and courteously. Our team will guide you in turning these uncomplimentary, negative reviews into positive, profitable ones for increasing your future business success.

Online consumer reviews can have a strong impact on shoppers’ buying decisions today. The majority of consumers who shop online read and pay attention to a company’s product and service reviews posted by past or current customers. Many shoppers read these reviews before considering purchasing items from an online merchant.

Before signing up for services from home product repair services, local gardeners or house cleaners, they often check the reviews posted by consumers who have already used these services. These reviews serve as referrals from consumers who have previous experience with merchants or service providers and are “in the know” about these companies and the quality of their brands.

The Impact of Consumer Reviews on Shoppers’ Buying Decisions

Current popular websites that offer frequently read consumer reviews that can have a significant impact on web users’ buying decisions include the following:

Negative Google Reviews. When web users post negative or uncomplimentary reviews of company products and services on Google, these reviews may be read worldwide. They can have a strong influence on the buying decisions and habits of shoppers in many different countries and locales.

Many shoppers read the Google reviews before they even browse for new products to purchase. Bad reviews of merchant products, services and policies can keep many shoppers from trying new brands and featured products.

Negative Glassdoor Reviews. Poor or even slightly unfavourable consumer reviews of companies that post job openings on the Glassdoor website can have a significant influence on job seekers. Other company officials and HR representatives may also see and be impacted by these negative reviews.

Especially when a job seeker who is about to apply for an employment position at a company reads a negative review of this employer, it may keep this individual from completing an application. Even a single bad review of an employer among a series of favourable ones can deter some job hunters from applying to work at a company.

Negative TripAdvisor Reviews. When consumers who want to plan a trip read poor reviews of hotels, inns, B&Bs or other guest accommodations, they immediately look for another place to stay while travelling. If previous travellers post negative reports or comments about vacation spas and resorts, other consumers are hesitant to book a vacation there, even if they have heard good reports before.

When travellers post uncomplimentary reviews of airline flights, bus or rail transportation, other travellers who wish to book transportation usually heed these posted warnings. No one wants to spoil an ideal vacation or excursion with an unpleasant travel experience. For this reason, future travellers pay close attention to these reviews and frequently make other plans when in doubt about the quality of travel arrangements or accommodations.

By consulting our experts at Online Reputation Management with offices in Preston, Victoria, you can restore the excellent reputation and acclaim that your company once enjoyed. Our experienced professionals will investigate any complaints against your company and its services. In addition, they will take measures to correct any false claims of shortcomings by your company, brand and staff members.

Professional reputation management is an essential protective service that is necessary for continued business success today. Both online and off, your company’s professional standing must be of high calibre. You want all aspects of your business to be regarded in high esteem. In both B2B and B2C business involvements and transactions, your company name and brand must be protected from hackers, scammers, thieves and malware experts.

Policies and practices of Online Reputation Management that make using this fine service a worthy business investment include the following:

Full Understanding of Your Company. The safety and security management team of Online Reputation Management will examine all areas and aspects of your company, its products and overall operations. These experts know just how valuable your brand and mission is to you and your entire staff. They can recommend and install online security measures on your website, landing pages, ads and promotional campaign materials as needed.

Thorough Examination of Your Competitors. These online reputation experts will thoroughly examine the online presentation, products, services and activities of your competitors, major and minor. They want to ensure that no harm is done to your company’s name by disgruntled parties in your industry. Although top competitors are rarely the cause of web-based reputation problems, these professionals know the importance of conducting a thorough check and analysis of all of your business contacts.

Inbound Communications. Your business reputation protectors will run a complete check of all of your inbound company communications. They will examine your email, text and phone contacts and messages. Although your business associates may be completely trustworthy, another party may be trolling their activities. In addition, your associates may have hacking or security breach issues that they are unaware of. Your reputation savers will be careful to analyse all aspects of your connections to ensure complete integrity for your company’s security.

Online Webinars, Seminars and Zoom Meetings. Your reputation upholders will analyse your regular online meetings to ensure privacy. Whether you conduct seminars, webinars or Zoom meetings, they will ensure that you have no unwanted attendees at your meetings.

When you consult our experts at Online Reputation Management located in Preston, Victoria, and serving all of Melbourne, you will receive excellent advice and services. Our experienced professionals will ensure that your complete online presence, credibility and overall reputation are fully protected and managed with the utmost professional expertise and the latest security technology.


Glassdoor is a major online job and employee seeking a source for companies and workers of all types today. Countless numbers of employers and employees use the Glassdoor website or app to locate new hires or employment opportunities.

If you post a job opening at your company on Glassdoor and it elicits a negative review from one or more of your former employees, this unfavourable comment may have adverse effects on both your company brand and business image.

Negative Employee Reviews on Glassdoor Can Affect Your Company Brand and Image

Unfavourable reviews of your company on Glassdoor that were posted by your former employees can affect your business brand and image negatively in the following ways:

Although this negative response to unfavourable comments by your former employee or employees may have only a temporary effect, it can still lessen the positive image that you have built for your business somewhat. By reaching out to reputation management experts, you can gain valuable information and techniques for reversing any adverse effects on your brand and company image.

By contacting our experts at Online Reputation Management with office locations in Melbourne, Sydney and Auckland, NZ, you can obtain excellent comprehensive advice concerning the impact of unfavourable reviews of your company on Glassdoor posted by your former employees. Our experienced professionals will guide you in determining the ideal solutions for discrediting these comments and eliminating any lasting negative impact that they may have.