Well over one-half of the nearly 4.5 billion social media users around the globe today use Facebook regularly. These local users of this all-powerful and influential social media network and site rely on Facebook for social and business contacts and reviews of myriad companies, products and services today.
The vast majority of these Facebook loyal fans buy or disregard many products and services based on the Facebook posted reviews of these brands and on the reviewer’s buying experience. While good FB reviews can spike product and service usage sales significantly for brands, unfavourable ones can cause sales and usage to plummet to extremely low points.
How and Why Facebook Reviews Can Have Strong Effects on Your Local Business
Reasons why Facebook reviews of your brand can strongly affect your local business include the following:
When you contact our experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you can benefit from top-rated advice, information and strategies for improving your local brand’s product and service reviews on Facebook. Our team will explain the great value of building your local brand’s presence and credibility through positive FB reviews posted by your satisfied customers.
Our experts will help you become comfortable with seeking good review postings from your regular client base as well as from your new customers. Our experienced professionals will work with you to ensure that you take the necessary steps toward increasing satisfied customer Facebook reviews posted by your loyal customers for your continued and growing business success.
The use of customer testimonials is a major marketing strategy for business success today. Most consumers are disenchanted with sensational company claims about the virtues and qualities of featured products.
According to marketing experts, these testimonials are the deciding factors concerning whether the majority of consumers purchase products and services. Positive feedback from current customers about a brand’s products and services is essential to online business success today.
Your customers’ enthusiastic testimonials regarding your e-commerce website’s products and services can greatly strengthen, enhance and expand your business image and influence. Ways in which this positive feedback can benefit your brand include the following:
Building Credibility, Accountability and Trust. According to e-commerce experts, at least 88 percent of online shoppers give as much credibility and value to customer testimonials as they do to personal product recommendations from trusted family members, friends and acquaintances.
Providing Social Proof. The vast majority of consumers today report that they rely heavily on social proof of product quality and value. This social proof can be viewed both online and off in the form of product and service reviews.
If social figures, respected authorities or celebrities give an enthusiastic thumbs up to a brand’s featured items, inventories and service offerings, most people are positively affected. They are much more likely to purchase these praised items of merchandise or varied services after reading these favourable reviews.
Addressing the Human Aspects of Business. Customer testimonials also address the human aspects of a business. Many product sales have been greatly increased after customer reviews revealed and praised how a company handled the return or reimbursement for a flawed or damaged product.
When business owners and officers make an honest effort to compensate customers by replacing a faulty product with an upgraded one or replacing the product and including extra bonuses, customers are surprised and delighted. This builds the brand’s reliability and trust and can boost sales rates impressively.
Requesting Reviews in Follow-Up Emails. When savvy company marketing directors send follow-up emails to customers requesting product or service reviews, the results are extremely beneficial to a brand. Even 50 customer reviews can increase a brand’s sales conversions considerably. Studies have shown that nearly 70 percent of customer product reviews result from merchant or manufacturer email requests. Companies that actively request these reviews can look forward to greater customer trust and product sales rates.
Posting Customer Reviews on Company Websites. Merchants and manufacturers who post positive customer reviews of their products and services on the brand’s website gain more interest and sales from casual web browsers and returning customers alike. Consumers respond well to the experiences of their peers relative to products that they are interested in.
Sometimes shoppers who are seeking a specific product read compelling customer reviews praising the virtues of an unrelated product. Often, these shoppers decide to purchase the product praised in the review out of new interest and curiosity evoked by this dynamic review and product endorsement from a well-satisfied customer.
When you consult our experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you will receive important information concerning the value and influence of customer testimonials to business owners. Our experienced professionals will discuss various ways in which your brand can gain and benefit from large volumes of positive product and service reviews from your well-satisfied customers.
A vast amount of any e-commerce company’s success is based on the company’s reputation. Your customers must have some level of trust in you, your brand and your products or services each time that they buy from you. If your products and services are excellent and you deliver them promptly, your customers will develop a greater degree of trust in you and your company.
E-Commerce and Your Company Reputation
A large majority of consumers report that online reviews of companies’ products and services have a major influence on their purchasing decisions. Unfortunately for online business owners, negative reviews can only be removed if they are slanderous or libellous. In most instances, it is very difficult to successfully refute these bad reviews.
Your potential buyers believe what other consumers say about their experiences with your brand and products. Confronting and criticizing your detractors puts you on the defensive, and customers may doubt your credibility and reliability even more.
However, for the sake of your company reputation, you cannot ignore bad reviews of your brand. If you do, your customer base and sales conversion rates may dwindle or even plummet to very low levels. It is essential to assess and reverse any damage that bad customer reviews have inflicted on your company reputation. For a successful professional solution to this serious issue, you should consider engaging the services of a reputation management company.
How Reputation Management Can Positively Impact Your E-Commerce Results
A professional reputation management company can move negative reviews of your company downward in SERPs. This makes these potentially damaging comments less visible and less effective. Yet while you appreciate the benefits of hiring a respected reputation management company to restore your good business standing, you should avoid working with unscrupulous ones. Beware of such unethical business practices as the following:
Look for Legitimate Solutions
Look for reputation managers who can discredit negative comments about your company by producing content that is truthful and relevant. When this content is posted on your company website, on social media platforms and in popular and respected forums and linked to authority sites, it is highly effective. Such respected solutions can do wonders to right any wrongs that bad reviews have done to your e-commerce business reputation.
When you consult our experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you will receive excellent advice and services for repairing damage caused to your e-commerce website by bad reviews. Our experienced professionals will use all legitimate and effective measures to restore the original superior business reputation of your brand, products and services.
Have you been elated to learn that a client gave your business a 5-star rating on your Google My Business page only to be twice as disappointed to discover that this shiny review disappeared a few days later? This has happened to many online business owners, leaving them feeling somewhat puzzled and deflated.
There are several reasons why some Google reviews are deleted, such as the following:
A URL Appears in the Review. If a URL appears in a review, it is probably spam, which will tag the review for removal. Some of your well-satisfied clients or customers may want to showcase your awesome brand and website, so they include your site’s URL in their review. Unfortunately, that act of support and kindness can get a fabulous review deleted.
You and Your Company Have Other Reviews on Google My Business. If you have plenty of reviews of your business and your great customer services on Google My Business, but no reviews on Facebook, LinkedIn, Yelp and other well-known social media and web venues, this may have caused a great review to be removed. This review may have seemed like spam since all of your good notice and praise appeared on Google My Business.
Your Deleted Review Came from the Same IP Address As Others. If multiple reviews of your business, products and services originated at the same IP address, which does not belong to your business, this may have triggered the spam filers. In this case, these reviews, in all probability, are fake or spam. There is no way that your company could have received 20 valid reviews from the same physical location.
Your Business Received Many Reviews Recently. If your Google My Business page has gotten a large number of reviews within a short time frame, spam detectors may have been triggered. Be sure to request reviews from only a small number of your customers at one time. If your Google My Business page gets a barrage of 50 new glowing reviews in one day, this will raise the strong suspicion of spam.
By consulting our experts at Online Reputation Management with offices in Melbourne, Sydney and Auckland, you can obtain valuable advice and information concerning the loss of top-rated reviews of your company on your Google My Business page.
Our experienced professionals can also offer advice concerning the best ways to avoid the continuing removal of excellent reviews of your brand, products and services from the web. They will ensure that you understand how to prevent the loss of high words of praise from your well-satisfied clients or customers in the future.
Positive reviews can have a strong impact on your brand authority and SEO. Today, from 82 to 84 percent of consumers search for reviews of local companies before doing business with them. These percentages are based directly on the habits of consumers aged 18 to 54 since they are the most extensive and powerful group and force affecting e-commerce today.
Reviews are a major element of the customer’s experience. While positive reviews have strong effects on the purchasing decisions and habits of consumers, they also have a significant impact on the sales rates and success of companies. Most consumers read each company’s product and service reviews before purchasing products.
Local SEO is strongly affected by positive reviews, since new and potential customers tend to follow the information and advice about business products that are provided by current customers. Potential buyers frequently decide whether to buy a specific product according to the ratings for this product given by reviewers.
Your company’s brand authority is also significantly impacted by these reviews. Consumers often base their evaluation of your business authority on the reviews that they read concerning your products and services.
Strong positive reviews of your brand, products and services are extremely important for your business success for the following reasons:
By consulting our experts at Online Reputation Management, you can obtain valuable advice and reputation improvement and management services for your company. Our experienced team will work with you to ensure that any negative reviews and other issues are addressed directly. They will guide you in correcting any weak areas and inconsistencies in your sales and customer service practices. Our pros will assist you in turning any less than positive reviews into words of satisfaction and praise.